Madonna is trying to beat the pirates by putting up a looped teaser of her new single.
Madonna is making sure fans don't get illegal copies of her upcoming 'American Life' single by throwing a looped teaser into peer to peer networks such as Kazaa.
The specially produced 4 second teaser has been looped to last exactly the length the legitimate copy will be. The tactic is designed to flood the illegal download market with a sample that is virtually useless but at the same time creates awareness of the new song.
She can put up fake copies all she wants. Other artists have done it. And the full album of the artist has still been available online at least a few days before release.
Part of the teaser contains Madonna shouting "What the * do you think you're doing?".
Ah, the people downloading the song and listening to it will delete it from their harddrive again, eventually the version that is offered on the p2p networks is the real version instead of the loop.
What would be more effective would be putting out an exact same length version of the song, with the same bitrate, but with lesser quality. This would cause that a lot of people would stick with that version, people that like the song very much either will spend more time finding a good quality version or will go out and buy the single/album. People that don't like it won't spend time searching for the good version, on the other hand neither will they spend any money on the single/album anyway.
"Ah, the people downloading the song and listening to it will delete it from their harddrive again, eventually the version that is offered on the p2p networks is the real version instead of the loop."
Not only that, but the legit version will be labelled as such. I've seen this happen with songs that were riddled with copy protection watermarks(swooshing or beeping sound). The corrupt and legit versions are usually labelled to indicate which one it is.
I don't know what Madonna hopes to accomplish by this.
It may fool the first batch of people, but like you said, they're going to delete it.
If anything, this will make people strive harder to find the legit version. Sort of bragging rights.
I think Madonna doesn't trust her album. If her album would be really good, people will buy it anyway. So..... :P
Nice useless idea though...although I think it would help more if she would just put some 160kb/s mp3s on her website.