Violence is nothing new as far as entertainment goes, and violence in movies goes unnoticed most of the times. However, I don’t think any movie has generated so much negative vibes as 50 Cent’s “Get Rich or Die Tryin’”.
Paramount had to take actions by taking down billboards showing 50 Cent holding a gun, when activists protested against it.
Tragically on Wednesday night, a 30-year-old man was shot dead in the concessions area of a Homestead, Pennsylvania multiplex. And the theatre management decided to pull “Get Rich or Die Tryin’” from the screens, even though the officials have not linked the shooting with the movie.
Sheldon Flowers, a Wilkinsburg resident had attended the 9 P.M. show of the movie and after the movie ended around 11 P.M. he got into a confrontation with a group of around four men in the theatre’s restroom. The Pittsburgh Post-Gazette reports that the police believe that the victim knew the men. The row between Flowers and one of the men furthered in the movie theatre’s main lobby, next to concession stand.
According to the police, witnesses claimed that they had seen at least two individuals carrying handguns and three shots were fired during the conflict, one of the bullet hit Flowers in the thigh, cutting through his femoral artery.
When Police arrived on the scene, they found Flowers lying in a pool of blood near a bank of arcade games. And though he was immediately rushed to UPMC Presbyterian, it was too late, as he was pronounced dead. Police too have no information linking the shooting to the film, but the theatre chain decided to stop showing the film.
John McCauley, Loews Corporation’s vice president of marketing told The Associate Press that they were unclear whether there was a direct connection between the movie and the shooting, but they decided to stop showing the movie at the Homestead multiplex, while the investigation continues.
McCauley also added that they would be increasing security at the theatre – located just east of Pittsburgh to ensure safe environment for all moviegoers.
The Associate Press reports that the police have no suspects, but are investigating the incident. Detectives, who will be reviewing security camera footage to identify and nail the suspect, also hope to locate Flowers’ female companion, who had accompanied him for the show, but was missing from the scene by the time the police arrived.
I just hope that 50 Cent does not use this incident as a free publicity deal, as he had done when activist protested the billboards. I am just surprised that the security was not tighter, if this does not scare anyone, nothing will.